Cherry Ripe Chocolate Bars: An Aussie Icon
A delicious blend of moist coconut and juicy cherries, enrobed in generous ripples of rich Old Gold® dark chocolate, Cherry Ripe is as distinctive as it is unique.
Some people refer to it as a kind of Cherry Bounty. My four year old son refers to it as a party in his tummy.
The product was introduced in 1924 by MacRobertson’s, a respected Australian confectionery maker. For decades they were the largest confectioner in Australia before Cadbury acquired them in 1967. Their portfolio of chocolate products also included Freddo, Crunchie, Picnic, Rose’s Chocolate Box, Old Gold® and Snack.
Today Cherry Ripe Chocolate Bars remains one of Australia’s oldest chocolate bars. It is also one of its most popular chocolate bars in Australia too. Presently it is ranked the fourth with an annual retail value of over $35million.
Available in a range of formats including 55g and 85g bars as well as 216g Share Packs and 18g Special Treats pieces, Cherry Ripe Chocolate Bars have stood the test of time.
Other variations most notably Apricot Ripe have come and gone. But Cherry Ripe has been the only flavour to enjoy any kind of success or longevity. As well as my four year old son, my thirty six year old wife and my seventy six year old mother-in-law also both grew up with Cherry Ripe. Presumably with parties in their tummies too.
Cherry Ripe Chocolate Bars
So what is it about Cherry Ripe Chocolate Bars that makes it an Australian powerhouse chocolate brand?
Well for a start it tastes really good. The Old Gold® dark chocolate coating strikes that perfect balance between cocoa and bitterness. Something that is so often over powering in other chocolate bars. In doing so it provides the perfect accompaniment to its delightful centre of sweet coconut that is soft and slightly chewy without being coarse or crumbly, and cherries that are neither too sweet and nor too sour as to face-screwingly be off putting.
It also smells pretty good too. Resonating a subtle aroma that falls somewhere between chocolate and, somewhat bizarrely, raspberry the smell would actually make quite a good perfume. Now that I come to think of it perhaps I should give Cadbury Australia a call?
As the only bar to offer you the ‘Big Cherry Taste’ Cherry Ripe also sits in a bit of a niche in the marketplace. This of course is always a good thing to achieve.
However perhaps the most influencing factor to the continued success of Cherry Ripe is its television adverts. These date all the way back to the famous ‘Wild Woman’ adverts of the early 1970s.
Other more recent ones featured a vintage red car being smothered in chocolate. Which was shown against the musical score of a cover version of Brenda Lee’s ‘Sweet Nothings’.
When Sir Macpherson Robertson launched the Cherry Ripe in 1924 I wonder if he could possibly have imagined the kind of legacy he was creating with the chocolate bar? (Which up until 2002 still sported the MacRobertson’s logo).
Given that Cadbury Australia has only as recently as last year released a new variation, entitled the Cherry Roll, which they describe as ‘Ripe Juicy Cherries and Coconut all dipped in Old Gold® Rich Dark Chocolate, sprinkled with Coconut’, I would say there is still some life in the iconic Cherry Ripe Chocolate Bars brand yet.
Want To Buy Cherry Ripe Chocolate Bars?
You can buy the Cherry Ripe brand of chocolate bars online at Moo-Lolly-Bar.
We ship bulk orders of this product to any address in Australia. This includes all work and home addresses as well as PO Box addresses too.
Orders are sent by either Australia Post or Fastway Couriers depending one where you live. These methods are both fully trackable online from our door to yours.
If the total cost of your order is over $150 we will send it to you for free.