Milky Way Chocolate
Milky Way Chocolate is one of the most influential confections of all time.
Invented by Frank C. Mars in 1923 it has enjoyed mass popularity ever since it first came out in the USA. Indeed in its first year after launch it made over $800,000 in sales.
Based on a popular dessert of the day – the Milky Way Malted Milkshake – the product was actually named in honour of that and not after the Earth’s Galaxy as popular wisdom has it.
Using chocolate supplied by Hershey’s, because Mars didn’t have the infrastructure to produce it themselves, the original Milky Way Chocolate weighed a whopping 85 grams. It came in two segments with different flavour profiles. One being chocolate and the other vanilla.
It was this mix and its size differential that has contributed to its success.
As Forrest Mars once explained, ‘People walked up to the candy counter and they’d see this flat little Hershey bar for a nickel and right next to it, a giant Milky Way. Guess which one they’d pick?’.
And so a legacy was born.
Milky Way Chocolate Worldwide Differences
The standard Milky Way Chocolate bar actually comes in two different varieties. In the USA it takes the form of a chocolate malt nougat that is topped with caramel and covered with milk chocolate. (Everywhere else in the world this is known as the Mars Bar).
However in places like the UK and Europe it possesses no caramel topping but takes the form of a whipped vanilla flavoured centre which is coated in smooth milk chocolate.
It used to be available with a chocolate flavoured centre – and in Australia it still is – but was changed to vanilla in the UK and Europe around 1993.
Much lighter than most other chocolate bars on account of its low density, the non-American version actually floats when placed in milk. A fact that was also used in advertising campaigns throughout Europe.
Milky Way Chocolate Varieties
Over the years Milk Way Chocolate has been made in a range of different flavours including:
– Banana Choc
– Berries & Cream
– Crispy Rolls
– Magic Stars
– Milky Way Midnight (USA)
– Mini Eggs
– Milky Way Simply Caramel (USA)
Milky Way Chocolate Slogans
Over the years Milky Way Chocolate has been promoted via a number of different slogans and straplines. The most famous of these is ‘The sweet you can eat between meals without ruining your appetite’.
However there have been a number of other taglines too including:
‘A Chocolate Malted Milk in a Candy Bar’
‘Sorry, I was Eating a Milky Way’
‘At work, rest and play, you get three great tastes in a Milky Way’
‘Comfort in every bar’
‘Life’s Better the Milky Way’
Milky Way Chocolate Australia
In Australia the Milky Way Chocolate weighs 25 grams and also has no artificial colours or preservatives.
The ingredients listing for the product reads as Sugar, Glucose Syrup (Sources Include Wheat), Milk Solids, Vegetable Fat, Cocoa Butter, Cocoa Mass, Barley Malt Extract, Cocoa Powder, Egg White, Emulsifier (Soy Lecithin), Salt, Natural Flavour (Vanilla Extract).
Made in Australia from local and imported ingredients it contains wheat, soy, milk, barley and egg. It may also contain traces of nuts, peanuts and tree nuts too.
Want To Buy Milky Way Chocolate?
If you live in Australia you can buy Milky Way Bars in bulk at Moo-Lolly-Bar.
We ship orders of this product to any work, home or also PO Box address in Australia.
Sent by either Fastway Couriers or Australia Post, depending on where you live, both methods are fully trackable online from our door to yours.
Also if you spend over $150 we will send it to you for free too.