Allens Minties: Changing With The Times
One of the oldest and most loved brands of lollies still being made Allen’s Minties remain very popular. With some 500 million pieces being consumed each year in Australia and New Zealand.
For sure every antipodean family has a cherished Minties memory. Whether it be eating them at the cinema, on long car trips or while at the beach. It is something they will take with them to the grave.
Invented in 1922 by James Noble Stedman, the son of Australia’s first confectioner, James Stedman, Minties were first made by Henderson Sweets Limited in Rosebery, New South Wales.
They were made at the ‘SweetAcres’ factory. Where the likes of ‘Fantales’, ‘Throatie’, ‘Jaffas’ and the rather cheerful sounding ‘Sunbuds’ were also made.
Patented in 1926 Allens Minties take the form of a hard, white and square mint-flavoured lolly. Wrapped in waxed paper they feature a cartoon underneath the logo and the common caption ‘It’s moments like these you need Minties’.
Owned by Nestle who acquired the Allen’s brand in 1985, Minties were first packaged in 3oz (85 gram) cardboard boxes. They also came in a 5lb (approx 2.2 kg) tin.
Today however they are available in a variety of formats. These range from 150 gram packs to 1kg bags.
Recent Changes To Allens Minties
In 2012 some major happened to Allen’s Minties. After 90 years of remaining pretty much the same, with very little change to its texture, size or taste Nestlé Australia announced a relative bombshell. They were going to make the confection chewier as a direct action of customer feedback.
Insisting that ‘we listened to our consumers and changed the way we made Allen’s Minties without changing the taste,’ Lisa May, Head of Marketing for Confectionery and Snacks at Nestle Australia said they wanted ‘to produce a Mintie that still had a challenging chew without being too hard or soft’.
Known for being very hard, this a classic Australian lolly, which survived both The Great Depression and World War II, had endured a long notoriety for making fillings come out. So Nestle were very keen to get the modified version right.
‘Very few things remain the same for 90 years so we really had to be careful the way we changed the texture of Allen’s Minties’ explained Lisa May.
As of today the ingredients used for Allens Minties are as follows:
Glucose Syrup-corn, Sugar, Gelatine, Flavour, Hydrogenated Vegetable Oil, Colour-133. In addition Soy Lecithin is used to assist in processing.
Allens Minties Cartoons
The strapline ‘It’s moments like these you need Minties ‘ is one of the oldest and most successful promotional slogans in the history of Australian Confectionery.
Introduced in 1927 the cartoons on the wrapper have been sketched by many famous artists over the years. These include James Charles ‘Jimmy’ Bancks and Alex Gurney. As well as Syd Nicholls and also Virgil Reily too.
All of whom contributed to an episodic documentation of an era.
Depicting mishaps and unfortunate experiences, the cartoons have in the past featured some recognisable sporting or political figures. Though today it depicts more general comic situations when Minties would have been acceptable.
Minties Tear Challenge
After eating the delicious confection many people embark upon the Minties Tear Challenge. The goal here is to craft the longest continuous strip of the wrapper – without breaking it – in as fast a time as you can.
This is a popular past time on long car or flight journeys and also among university students who play it during drinking games.
WANT TO BUY SOME MINTIES NOW?
If you want or to place a bulk order for Minties lollies we send orders of this product to any business, residential or PO Box address in Australia.
If your order value exceeds $150 we will send it to you for free! (Usual postage & packaging cost is $15).
Comments are closed