Cadbury Boost Chocolate Bars
Launched in 2005, it quickly grew a cult following that appealed to all genders, age, race and socio-economic group lines. A fact that led one observer to label it the ‘John Lennon of chocolate’.
Still a popular choice for Australians under 25 years of age, 14% of whom, who according to market research conducted by Roy Morgan Research in 2013, eat Cadbury Boost Chocolate Bars at least once every four weeks, the product has nonetheless endured a gradual decline in sales since 2011. This has seen it fall behind the likes of Mars, Snickers and Kit Kat.
Indeed the Nielsen’s Retail World Grocery Guide 2012, reported the bar had 3.2 per cent value and 3.9 per cent volume share of the $282.8 million chocolate bar segment in Australia.
Cadbury Boost Chocolate Bars consist of a smooth textured chocolate flavoured centre with crunchy biscuit pieces surrounded in caramel, all covered in Cadbury Dairy Milk Chocolate.
Its ingredients list reads as Sugar, vegetable fat, milk solids, wheat glucose syrup, biscuit pieces (wheat flour, sugar, tapioca starch, thickener (461), dextrose, salt, emulsifier (471), raising agent (500), food acid (334), sweetened condensed milk, cocoa mass, cocoa butter, humectant (422), cocoa powder, invert sugar, emulsifiers (soya lecithin, 471, 476), salt flavours.
The chocolate bar comes in blue packaging with the word ‘Boost’ in red bold lettering. It also has the Cadbury logo and an image of a neatly cut part of the confection.
Made in Australia from local and imported ingredients the product contains wheat, soy and milk whilst traces of tree nuts and peanuts may be present.
In Australia the product is available in a 60g bar and a 180g share pack.
History of Cadbury Boost Chocolate Bars
Invented in the UK in 1985 as a tough coconut and caramel bar, coated in chocolate the product was later relaunched with further variantions – a peanut version with peanut butter that came in a yellow wrapper and a biscuit version, added to the mix.
Although the coconut version is no longer available, the peanut variant has been rebranded as a ‘Starbar’, whilst the biscuit version has become the standard Cadbury Boost chocolate bar.
Now sold in the UK, the product is also available in South Africa and Australia. As well as Ireland and New Zealand where it is known as the Moro Bar. Though it is currently being phased out in these countries and replaced with the Cadbury Boost brand.
For a many years the chocolate bar was famously advertised on TV in the UK by the comedy duo Reeves and Mortimer. With the slogan ‘It’s slightly rippled with a flat under-side’.
Cadbury Boost Variations
Over the years there have been a number of variations of the Cadbury Boost Bar introduced. These include
– Cadbury’s Boost Stix
– Cadbury Boost Max Choc
– Cadbury Boost Nuts
– Cadbury’s Boost Guarana
– Cadbury Boost Bites
– Cadbury Boost Coconut
– Cadbury’s Boost Duo
– Cadbury Boost Cake Bar
Want To Buy Cadbury Boost Chocolate Bars
You can buy the Cadbury Boost brand of Chocolate Bars online at Moo-Lolly-Bar.
We also sell the full range of other Cadbury Chocolate bars too.
We ship bulk orders to any address in Australia. This includes all work, home and also PO Box addresses.
Orders are sent by either Australia Post or Fastway Couriers. Which one depends on where you live. Both of these methods can be tracked online 24/7 from our door to yours.
Also if the total cost of your order is over $150 we will send it to you for free.
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