Everything you ever wanted to know about Cadbury Crunchie
It consists of a golden honeycomb toffee sugar centre covered in delicious Cadbury Dairy Milk Chocolate. Enjoying a loyal following this classic Cadbury product is now one of Cadbury Australia’s biggest-selling bars.
A favourite with teenagers pretty much from the time it launched Crunchie Cadbury Chocolate remains popular amongst the younger generation today. Though not necessarily with the 50-64 age group.
Conceived by Fry’s as an imitation of the Australian chocolate bar Violet Crumble, which was produced at the time by Hoadley’s, Crunchie is now available in Australia in a variety of packaged formats. These range from ‘snack size’ to 50 gram bars. As well also as blocks that weigh 135g, 350g and 500g.
Its endearing appeal is the uplifting taste experience it offers – a ‘sweet’ hit that provides an energising treat.
Cadbury Crunchie Product Distribution
Today Cadbury Crunchie bar has a truly global reach. It is widely available and consumed in the United Kingdom, Ireland and Canada as well as Australia, New Zealand, South Africa and India. In addition it is also imported into countries with a high proportion of ex-pats from these nations , including Cyprus, Hong Kong, Malta, Panama, Saudi Arabia, Malaysia, Philippines, Portugal, Singapore, Sri Lanka, Nepal, Tahiti and the USA.
HOW CADBURY CRUNCHIE IS MADE
For years Cadbury Crunchie was produced in the United Kingdom in a plant in Somerset. However as recently as September 2010 manufacturing for Europe was moved to a plant in Skarbimierz, Poland.
Interestingly labels for these products do not state a country of origin. Instead they proclaim ‘Made in the EU under license from Cadbury UK Ltd’. In Australia the product is made in Melbourne and Hobart.
Whilst the recipe for the honeycomb centre is kept a very close secret what is known is that during making process the honeycomb toffee is produced in large slabs.
Once ready they are then cut up by a highly precise jets of oil. This method is a must because if a blade was used it would make the honeycomb toffee fragment. Whilst if water was used it would result in the honeycomb toffee dissolving.
Oil prevents both from happening and also ensures in slab is cut into uniform sharp-edged portions. Once cut the honeycomb toffee is covered with chocolate. It is also wrapped in foil to prevent the honeycomb toffee from going soft.
After it has cooled it is then packaged.
CADBURY CRUNCHIE INGREDIENTS & DIETARY INFORMATION
This product is manufactured by Cadbury.
The ingredients listing for this product reads as Sugar, Milk Solids, Wheat Glucose Syrup, Cocoa Butter, Cocoa Mass, Mineral Salts (500, 509), Emulsifiers (Soya Lecithin, 476), Flavours. May contain traces of Nuts. Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%. sugar, milk solids, wheat glucose syrup, cocoa mass, cocoa butter, vegetable fat, emulsifiers (soya lecithin, 476), raising agent (500), flavours, hydrolysed milk protein.
Cadbury Crunchie is Certified Halal. It is promoted in the UK as suitable for vegetarians too.
VARIATIONS OF CADBURY CRUNCHIE
Over the years there have been some pretty varied types of Cadbury Crunchie. These have included:
– Crunchie Tango Orange
– Lemonade Crunchie
– Crunchie Champagne
– Mint Crunchie
– Crunchie White Chocolate
– Bourbon Crunchie
– Crunchie Blast
– Crunchie Rocks
The Tango Orange, lemonade and mint flavours were available as limited editions in the UK. As was the champagne version which was launched for New Year’s Eve 1999.
The white chocolate version was briefly available in South Africa whilst the Bourbon Crunchie was tested out in Nashville in partnership with 7-Eleven before it was deemed unsuccessful.
In certain parts of the world an ‘Endless Crunchie’ was released for Christmas in 2013. It had a whopping 4 crunchie bars!
Also the Crunchie Blast featured ‘popping candy’ inside the bar. While Crunchie Rocks had a mix of chocolate, cornflakes and Crunchie.
Like many other chocolate brands you can buy Crunchie in some countries as an ice cream bar. As well also a cheesecake too. Such products contain pieces of the bar within these products.
ADVERTISING OF CADBURY CRUNCHIE
Cadbury Crunchie has always seemed to attract a younger market than most of Cadbury’s boxed chocolate lines. As a result their adverts targeted a youthful demographic with a sense of fun.
In both the UK and Ireland Cadbury Crunchie chocolate bars have been advertised since the 1980s under the strapline ‘Get that Friday feeling’. Prior to this it had been promoted under the slogans ‘Golden Groovy Beautiful Crunchie’ and ‘Snap Goes the Crunchie’. As well also as ‘Crunchie makes exciting biting’.
By far and away its most successful adverts ran in Australia and New Zealand. Where the multi-award winning ‘Crunchie Train Robbery’ series of commercials ran in an unchanged form for over 20 years from the late 1970s.
CADBURY CRUNCHIE IN POPULAR CULTURE
It is generally accepted that the Cadbury Crunchie bar was first mentioned in popular culture way back in 1935. It was in Enid Bagnold’s novel ‘National Velvet’, as the chocolate of choice for the central characters Velvet Brown. (Who coincidentally had a delicate stomach).
In more recent times The Crunchie Comedy Gala took place in New Zealand as an annual event between 2007 and 2010. Produced by Satellite Media, and hosted by a number of people including Rove McManus, it showcased over 20 of New Zealand’s finest comedians including Jeremy Corbett, Ben Hurley and Dai Henwood.
RECIPES USING CADBURY CRUNCHIE
In recent times Cadbury Crunchie has become a popular ingredient to use in baking. Budding foodies across the world add it to their creations.
A quick Google search will generate a list of numerous different recipes. But the three outlined below are among our favourites:
Want To Buy Cadbury Crunchie?
You can buy a bulk box of Cadbury Bar of Crunchie online at Moo-Lolly-Bar.
We ship orders of all Cadbury brand of chocolates to any address in Australia. This includes all work, home and also PO Box addresses.
All orders are sent by either Australia Post or Fastway Couriers. Depending on where you live.
Also if you spend over $150 we will send it to you for free.