All You Need To Know About Cadbury Dairy Milk Chocolate Bars
Infact it is so popular that every year over 350 million Cadbury Dairy Milk Bars are sold around the world.
First launched in 1905 the product is now sold in many countries around the world. From as far afield as Australia, India, South Africa and also the UK. Made with pretty much the same packaging worldwide, you can buy Cadbury Dairy Milk in a range of sizes. These include as a 50g bar as well as in 135g, 220g and 350g and 500g sizes.
Famously having the equivalent of a glass and a half of pure full cream milk in every 200g of Cadbury Dairy Milk Chocolate Bars, the brand has a long and also rich history.
Brief History of Cadbury
Cadbury first started making milk chocolate way back in 1897 by blending together milk powder with a basic chocolate formula of cocoa butter, cocoa mass and also sugar.
Deciding that it wasn’t all that great – it was dry, very coarse and was neither sweet nor milky enough – and nowhere near as good as the much better tasting and smoother textured chocolate the Swiss were making with condensed milk, George Cadbury Junior and his expert team at the Bournville plant began looking in to new methods of production and trying out new recipes to find something better.
It took many hours of work. But by June 1904 a recipe was perfected, and also more importantly deemed good enough to compete with the chocolate products made by the Swiss.
Very rich and also creamy, Cadbury Dairy Milk was launched amidst much excitement. It boasted the inclusion of a glass and a half of full-cream milk within every 200gms.
The company were quick to realise the special flavours produced when the fresh milk, cocoa mass and also sugar were cooked together in the first stages of the chocolate crumb making process, gave their product a unique taste. One that they believed was better than their European competitors.
Over the years while advertising and packaging designs may have changed, and technological advances in production improved, the Cadbury Dairy Milk recipe is still pretty much the same today as it was in 1905.
That said in September 2012, Cadbury did make the decision to change the shape of their bar chunks to a more circular form in order to reduce its weight.
Ingredients & Nutritional Information
According to the company Cadbury Dairy Milk Chocolate Bars has the following ingredients:
Full cream milk, sugar, cocoa butter, cocoa mass, milk solids, emulsifiers (soy lecithin, 476), flavours.
The milk chocolate has cocoa solids 26% and also milk solids 28%.
The product also has milk and soy in it as well maybe as traces of wheat, egg, peanuts and tree nuts too.
Variations of Cadbury Dairy Milk Chocolate
Cadbury makes a range of different types of their Dairy Milk range all of which use their milk chocolate. These include:
– Top Deck
Cadbury Dairy Milk Chocolate Bars Packaging Redesigns
Over the years Cadbury Dairy Milk Chocolate Bars has gone through no less than 21 major packaging redesigns.
The iconic purple packaging to which it is now synonymous with was introduced in 1914 as a tribute to Queen Victoria.
To safeguard its use in packaging within the UK Cadbury actually trademarked the Pantone 2865C colour, however this was overturned by a court ruling in October 2013 after an appeal by Nestlé.
The latest brand redesign of Cadbury Dairy Milks took place towards the back end of 2013 and featured among other things the use of brighter colours (in an attempt to help customers find their favourite bars on the shelf more easily) as well as more modern fonts and QR codes.
While these changes to the packaging may not have pleased everyone – if comments on their Facebook page were anything to go by – they did win the company a gold award at Global Design Pentawards in 2013.
Cadbury Dairy Milk is responsible for one of the all-time great advertising slogans. Launched in 1928 the ‘glass and a half of full cream dairy milk’ ran for almost 60 years and transcended generations with its simple message of the ‘goodness’ associated with the product.
During the 1990s a change in advertising strategy saw the company place a greater emphasis on the ‘taste’ of the product during their famous ‘Chocolate is Cadbury’ campaign. While the iconic ‘glass and a half’ elements of the previous campaigns were still present the new advertorial focused more on the core message that no other chocolate compares to the taste of Cadbury.
In 2012 a further shift in focus saw Cadbury’s launch their ‘Joyville’ campaign to promote themselves as a company whose products bring joy to people. To coincide with this they also brought out their range of ‘Marvellous Creations’ and also ‘Crispello’ products to market.
In 2014 the ‘Joyville’ advertisements have been replaced by the ‘Free The Joy’ campaign to compliment the most recent packaging redesign.
10 Things You Might Not Have Known About Cadbury Dairy Milk Chocolate Bars
1. Legend has it that when thinking of a name for their new product ‘Highland Milk’ and also ‘Jersey and Dairy Maid’ were both considered. However when a customer’s daughter suggested Dairy Milk, the name immediately stuck.
2. In the USA Cadbury Dairy Milk Chocolate Bars are actually made by The Hershey Company.
3. It takes a whole year’s crop from one tree to make 450gms of Cadbury chocolateCadbury chocolateCadbury chocolate.
4. To celebrate the re-launch of Cadbury Dairy Milk in in October 1998 Cadbury Limited made what was then the largest moulded chocolate bar in the world. Weighing in at a massive 1.1 tonnes this block stood nearly 9 foot high and 4 foot wide and would have taken the average person around 120 years to eat!
5. In 1921 Cadbury opened its first overseas factory in Hobart, Tasmania.
6. In 2014 Dairy Milk was the ranked as the best selling chocolate bar in the UK.
7. The Cadbury’s World factory in the UK was officially opened by Prime Minister The Rt. Hon. John Major in 1991. It now receives over 500,000 visitors every year.
8. On 22 September 1955 adverts for Cadbury Dairy Milk Chocolate was on TV for the first time.
9. Cadbury Dairy Milk Chocolate is certified as Halal.
10. Music by Bonnie Tyler and Bon Jovi have both been used to promote the product in TV adverts.