Why The Most Savvy Marketeers Use Promotional Chocolate With Great Success
Infact since 2006 I have noticed an steady increase in the number of businesses embracing Corporate Confectionery.
More specifically the number using Promotional Chocolate in their marketing activities. As they adopt more creative solutions to help them market their brand in a fun and impactful way.
One of the main reasons for this frankly is because things like the branded mouse mat, key-ring, pen or stubbie holder are so 20th century!
They might have been welcomed back in the pre-Sydney Olympics days. However I would argue that the modern mindset of the present day business executive, is at such a place now where the gifting of these kind of promotional items can actually do the senders business more harm than good!
Not least because these kind of promotional items often end up anywhere, from being horded in a seldom opened office draw to being chucked straight in the bin.
So what’s the alternative?
It is a real challenge for marketing professionals to get their message across these days. Social media and the digital age has helped them to do so. However an increasing number of savvy marketeers are grabbing on to the potential and ROI that comes with promotional type chocolate.
Why Promotional Chocolate Works
The old saying ‘the way to a man’s heart is through his stomach’ has stood the test of time. Frankly this should come as no surprise. Given that food, and in particular good food, is something we all take notice of regardless of whether we are male or female.
But when seen through the perspective of business and marketing it does present a real opportunity to capture your prospective customer’s attention.
Promotional chocolate works because everyone loves chocolate.
At Easter alone Australians spend approximately $185.7 million on the good stuff. Whilst over the course of a year the average Australian consumes a whopping 32kg of it.
So clearly there is an affinity there that should be tapped in to.
What makes promotional chocolate such an attractive option to marketeers is that it makes good business sense to utilise.
A recent study of 8 of the Top Marketing Challenges Marketers Face revealed that proving the ROI of their marketing activities to their bosses and securing enough budget from them, were the two major concerns.
Yet the use of promotional chocolate easily negates both of these.
The cost will obviously depend on what you choose to do. But when Branded Chocolate Napolitains cost less than 10 cents per unit, and branded promotional bags with 50 grams of chocolates or lollies cost less than $1.50, it is a hugely cost effective way to initiate kick start the process towards making a sale.
Especially when you can fully customise what you give to impress the intended recipient.
5 Promotional Chocolate Options
Back in 2011 I wrote of the 5 Top Ways To Use Promotional Confectionery To Attract Customers.
All of these can be customised to meet the particular tastes of the recipient. As well also as your company’s branding.
When To Use Promotional Chocolate
In business today there definitely is a time and place to use chocolate for marketing purposes. Outlined below is a list of some great ideas you might want to use in your promotional activities from now on.
Australia Day, Valentine’s Day, Anzac Day and Easter are all excellent occasions on which to give out promotional chocolate.
Likewise Christmas presents a wonderful opportunity to give out a chocolate gift.
A clever trick a couple of our customers do is give chocolate gifts to their customers every year on the anniversary of their first purchase with them.
Corporate branded Napolitains are tailor made for direct mailings. Imagine receiving a pile of 20 letters on your desk. Which one will grab your attention the most initially?
The one with a couple of promotional chocolates attached of course.
At conferences, exhibitions or street promotions branded chocolates, as well as promotional lucky dips, are excellent giveaways for potential customers to take away with them. Especially if they have either a business card, web address or promotional coupon which they can redeem later.
Using chocolate or other confectionery as a prize for competitions is a great, cost effective way of building up your social media following.
A bowl of branded chocolate Napolitains on the front reception desk is another clever and inexpensive way of giving visitors something to take away with them.
“Why not treat the staff to a small, unexpected reward for all their hard work?”.
Why not treat the staff to a small, unexpected reward for all their hard work? One of the more quirky ways of doing this includes encouraging them to take a quick break at their desk with a Take 5 or Time Out chocolate bar.
Why not add a little extra to a customer’s order by including a couple of branded chocolate Napolitains with their purchase.
Similarly you can show your appreciation to a customer for a really big order by giving them a nice box of chocolates.
If you are sponsoring an event you can incorporate chocolate into a show bag. Alternatively you could also offer a hamper as a spot prize or simply give out promotional Napolitains to attendees.
Thanks for a referral
Did anyone give you a referral that turned into a sale? If so then why not strengthen your relationship with them through the simple act of thanking them for a referral with a token gift of chocolate.
“Ever heard the phrase ‘will work for chocolate?’. People love chocolate”.
Do you run a customer loyalty programme? Or an affiliate program? If you do then a chocolate gift is a great way to reward your customers for their continued business or thank your leading affiliates for continuing to make sales for you.
Ever heard the phrase ‘will work for chocolate?’. People love chocolate. Your staff love chocolate. So why not incentivise them with it. A nice big hamper of chocolates for the employee of the month, or giving one each to the team if they reach a group sales target can really work wonders for productivity.
One of the most effective methods I have come across recently of getting your name out to a vast number of people is to hand out branded chocolates at places with high foot traffic like in parks or outside train stations.
Other good places include venues with high attendances. Like sports matches or stadium concerts.
End of Financial Year
Ever got to a position where you need to spend the last of your marketing budget before the end of the financial year? And thus find yourself at risk off getting it cut?
Well these 3 ways to spend the last of your marketing budget is something you should consider.
Interested In Promotional Chocolate?
If you would like to order some promotional chocolate, or are interesting in finding out more about how you can use them in your marketing activities, please email email@example.com.
Since we launched in 2006 Moo-Lolly-Bar has helped hundreds of companies enhance their marketing activities with Promotional Chocolate. As well also with lollies and confectionery too.
These include the likes of Australia Zoo, the Crown Plaza Melbourne, NAB, Harper Collins, Hopgood Ganim and Mix FM 92.7. As well also as The Village Building Company, Ayers Rock Resort, Bond University (QLD), Credit Union Australia, Western Union and In Focus Money Management. To name but a few.
We ship orders to any work, home or also PO Box address in Australia.