The Rise of Corporate Confectionery
When I first launched Moo-Lolly-Bar back in 2006, I specifically did so with the intention of creating an online chocolate and lolly store for sweet toothed confectionery lovers in Australia. Primarily to stock up their own personal stashes of their favourite products. However in recent times I have noticed a discernible shift in our customer base. One towards that of Corporate Confectionery.
Whilst we still serve hundreds of these types of customers every year the rise of the Corporate Confectionery client has been significant. To the point that this is almost accounting for about half of our business now.
Over the years we have provided confectionery for a huge range of companies in a number of diverse industries. These include to the likes of Australia Zoo, the Crown Plaza Melbourne, NAB, Harper Collins, Hopgood Ganim, Mix FM 92.7, The Village Building Company, Ayers Rock Resort, Bond University, Credit Union Australia, Western Union and In Focus Money Management.
Promotional products as a marketing tool is nothing new.
For years companies all over the world have utilised a low cost ‘showpiece’ of some description to improve the impact of their direct marketing campaigns. Most typically in Australia this has been along the lines of a mouse mat. Or a branded pen. Or worst still, a stubbie holder.
All of which in its day were fine but now are considered somewhat outdated. To the point that the receipt of such a gift often ends up shoved out of sight in a rarely opened office draw. Or worse still thrown straight in the bin.
It is for this reason that an increasing number of companies are incorporating, within their direct marketing activities, a Corporate Confectionery showpiece that is more eye-catching and attention grabbing.
Types of Showpieces
There is an old saying that the way to a man’s heart is through his stomach. Well at Moo-Lolly-Bar we believe a great way for corporate businesses to acquire new sales leads is by capturing of the attention of prospective customers with the use of confectionery.
Broadly speaking this can be done in three ways:
Firstly, through ornately packaged Corporate Gifts such as hampers, boxes, bags and noodle boxes. These are used for the kind of relationship marketing activities that target senior executives, clients or staff.
Secondly, with Promotional Packs such as cellophane bags, tubs and boxes that accompany direct mailings and media launches, or are distributed as ‘themed’ giveaways at conferences, events or street promotions.
Thirdly, through premium confectionery lolly buffets for marquee ‘events’ like black tie balls and gala dinners.
Even though they work for a business, people are still people. And people love receiving chocolates and lollies.
Want To Find Out More About Corporate Confectionery?
You can check out our full range of Corporate Promotional Confectionery here.
For further ideas and information please email email@example.com.
We ship orders to any address in Australia. They are sent by either Australia Post or Fastway Couriers.
Also if the total cost of your order is over $150 we will send it to you for free.