How can I use confectionery to promote my business?

When I talk to marketing people one of the questions I get asked most is ‘How can I use confectionery to promote my business?’

The answer I say is ‘quite effectively’.

At Moo-Lolly-Bar we recognise the important role confectionery plays in business marketing today.

Promotional confectionery is a great way of showing appreciation for clients or employee loyalty.

They can also be used to attract new customers too. That is why they should be seen as a vital component to any of your marketing and human resource strategy.

For our clients we produce highly desired, cost effective and high impact confectionery ‘showpieces’ for their B2B and B2C marketing campaigns.

In short we help our clients get their promotional messages noticed.

So how can I use confectionery to promote my business?

Our showpieces take the form of:

* Ornately packaged ‘Corporate Gifts’ such as hampers, boxes, bags and noodle boxes. Often used for CRM activities for senior executives, clients or staff.

* ‘Promotional Packs’ such as cellophane bags, tubs and boxes. Mainly for direct mailings and media launches, or given as ‘themed’ giveaways at conferences, events or street promotions.

* High quality Candy Buffets for events like black tie balls and gala dinners.

Using any kind of confection you want, these showpieces make great statements. They also put your company in a very good light.

In terms of ROI they also provide very good value for money too.

Why does Promotional Confectionery it work?

You might be asking yourself why does promotional confectionery work in getting your brand noticed?

Well the simple reason we believe is because it has an ‘emotional’ value.

Most people have a positive emotional connection with chocolates and lollies. Probably stemming back from their childhood days.

They look upon it fondly as in most cases it conjures up happy memories.

People do not have an emotional connection with pens, or key-rings or mouse mats. Those kinds of things, while having a practical use, simply don’t get people excited.

But chocolates and lollies do!

They have a feelgood factor about them.

Tapping in to this emotional value and also feelgood factor, our Promotional confectionery showpieces gets your company or brand aligned with a positive connection.

This is what gives you an advantage.

Customers and prospects will remember you fondly as the company that gave them chocolate or lollies.

They will remember you.

This is why promotional confectionery works.

Want To Find Out More?

Whether you’re a printer or law firm looking to show your appreciation to a loyal client. A real estate or retailer wanting to congratulate your employee of the month. Or any type of business simply asking the question how can I promote my business better please CONTACT US to find out more.

Since 2006 we have helped 100s of businesses across Australia to enhance their marketing activities through promotional confectionery.

These include the likes of Australia Zoo, the Crown Plaza Melbourne, NAB, Harper Collins, Hopgood Ganim, Mix FM 92.7, The Village Building Company, Ayers Rock Resort, Bond University (QLD), Credit Union Australia and Western Union to name but a few.