The Jelly Belly Story
Formerly known as The Herman Goelitz Candy Company, The Jelly Belly Candy Company, is one of the most popular confectionery makers in the world.
In fact they are so popular they have to producing more than 15000 tonnes of the stuff every year just to keep up with demand! This is done through their manufacturing plants in Fairfield (California), North Chicago (Illinois) and Pleasant Prairie (Wisconsin).
Popular folklore has it that The Jelly Belly Story starts with David Klein. He created the marketing concept of a new kind of jelly bean to be sold in single flavors.
The idea was then welcomed by Herman G. Rowland Sr, a fourth generation Goelitz descendent. He, along with his parents, had already decided to expand the company’s product lines more than a decade earlier.
The company was the first USA maker to make a gummi bear for the US market. They also made candy corn, mellocremes and gummi worms, as well as giant jelly beans and mini jelly beans too. These were the precursor to the famous Jelly Belly Jelly Bean.
Traditionally jelly beans started out with plain, uncolored pectin centers that were merely sweetened with sugar. Only the outer candy coating was colored and flavoured.
“Their vision was to produce a mini sized Jelly Bean that had not only a coloured and flavoured centre but also a coloured and flavoured outer candy shell”
But with Dutch Confectioner Marinus van Dam who, was employed by the company to manage the plant and oversee new product development, Herman G. Rowland Sr and David Klein became more and more passionate about making a superior jelly bean. Specifically to set itself off from its traditional jelly bean rival.
Their vision was to produce a mini sized Jelly Bean that had not only a coloured and flavoured centre but also a coloured and flavoured outer candy shell. They also used real fruit juices and natural flavours whenever possible to boost the taste sensation further.
In a further competitive advantage the finished Jelly Belly Jelly Beans has around only half the sugar content of most regular jelly beans. They were more flavorful too than any of their generic jelly bean rivals available in stores at that time.
David Klein sold the first Jelly Belly Jelly Beans in Fosselman’s. An ice cream parlour in Alhambra, California in 1976. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple and Grape Jelly, as well as Licorice, A&W Root Beer, A&W Cream Soda too.
Nowadays the Jelly Belly Candy Company make over 100 different varieties of Jelly Beans. These include 50 official flavours of Jelly Bellys as well as a number of other rookie flavours too. Which they trial each year with the view to granting official status. But only if they prove to be more successful in terms of sales than the current least popular flavour in the official range.
Today all the beans made by the Jelly Belly Candy Company that are eaten every year could circle the earth no less than FIVE times!
Enjoyed The Jelly Belly Story?
If you like what you have read about the Jelly Belly Story you might like to know that we sell a wide range of Jelly Belly flavours at Moo-Lolly-Bar.
Should you wish to buy some we send orders to any work, home or PO Box address in Australia.
We send these orders either by Australia Post or Fastway Couriers. Depending on where you live. Both methods are fully trackable online from our door to yours.
If you do place an order be sure to eat them one at a time. This will allow you to savour the flavour of each one. You will also fully appreciate the intensity of its taste.
That said you may also want to consider combining flavours. Doing so will make Jelly Belly Cocktails which further adds to the flavour sensation.