Mars Chocolate Bars tops as Australias favourite chocolate!
A recent study by Roy Morgan Research found that no less than 9.6 million Australians (about 53% of the population aged 14 and over) consume chocolate bars in an average 4 week period. The majority of whom are most likely to be females aged 14-24 years.
In addition it concluded that roughly half of Australia’s chocolate bar consumers purchase a chocolate bar on at least a fortnightly basis. Whilst 69% consume a maximum of 3 different types over any given 4 week period.
The study found Mars to be Australia’s Favourite Chocolate Bar. Not least because it was consumed by 12% of the study population over an average 4 week period. Closely following it was Cherry Ripe and Kit Kat which were both consumed by 11%.
The study also found that consumers of these top three brands purchase chocolate bars at least 1-2 times a week. In addition they are also more likely to consume a greater variety of chocolate bars. With 19% of Kit Kat, 17% of Mars and 14% of Cherry Ripe buyers eating 10 or more different brands of chocolate bar in an average 4 week period. As compared to only 6% of all chocolate bar consumers.
In terms of other chocolate bars the study found that Wonka attracted mainly young consumers between the ages of 14-17. Whilst Whittaker’s Peanut Slab and Violet Crumble attracted older consumers aged 50+.
Want To Buy Some Mars Chocolate Bars?
If you would like to place an order for Australia’s Favourite Chocolate Mars Bar you can do so online at Moo-Lolly-Bar.
We ship all orders of Mars Chocolate via either Fastway Couriers or Australia Post. Orders are sent to any work, home or PO Box address in the country.
Also if you spend over $150 we will send it to you for free!