The Legacy of The Milky Bar Kid
Though I wasn’t blond, didn’t need to wear glasses and wasn’t especially fond of dressing up as a cowboy the thought of being the Milky Bar Kid on television shouting out ‘The Milky Bars are on me!’ and then distributing them to a group of my over excited peers was one I held dear for many years. (Even now a part of me would still like to do it!).
Of all the white chocolate confections Nestle sells Milky Bar is by far and away the most popular. It is also my favourite. Known as Galak in South America and parts of Continental Europe – (‘the Galak Bars are on me!’ just doesn’t have the same ring) – the product was launched in the UK around in the 1930s. It is now also sold as far afield in such culturally diverse places as India, South Africa, Spain and Australia & New Zealand – though in the latter two countries, as well as other localised markets, it is not labelled as chocolate on account of it not containing cocoa butter.
The Milky Bar Kid
The Milky Bars kid debuted in 1961 and over the years has been played by a number of different actors. These include Terry Brooks, (the original), John Cornelius, Simon Desborough and William Ray. As well as the trend bucking Hinetaapora Short of New Zealand. Who became the first female to be cast in the role in 2010.
A delicious treat that has been promoted by Nestle as a ‘creamy delight that melts in the mouth’ and one that ‘is made with real milk goodness’ the success of the product is due in significant part to the iconic nature of the Milky Bar kid and the associated jingle that has featured over the years in their television advertisements – most of which take place in a Wild West setting.
In the United Kingdom, Australia and New Zealand for instance the advertisements were originally accompanied by a jingle advising of ‘the goodness that’s in Milky Bar’.
In more recent times however the focus has been more on ‘the good taste that’s in Milky Bar’. Similarly the pronunciation of the company’s name has also changed from ‘nessul’ as it was regularly enounced to the Swiss ‘ness-lay’.
Milky Bar has always had a rather wholesome image. However this was seriously challenged by a minor storm of controversy when Robin Jacobs opened a wrapper in London to find, what he claimed was the shape of a penis.
Something which Nestle refuted with the response that it was actually the image of a horse’s head.
Want To Buy Milky Bars Online?
At Moo-Lolly-Bar you can buy boxes of this Milky White Chocolate Bar Online in bulk.
We also sell a huge range of other chocolate brands from around the world too.
Both of these methods are fully trackable online from our door to yours 24/7. We can also ship to any work, home or PO Box address in Australia.
Also if the total cost of your order is over $150 we will send it to you for free!