All About Trolli Confectionery
Registered in 1975 by Mederer GmbH, the Trolli Confectionery brand is now one of the world’s most famous and popular makers of gummy candies.
Based in Fürth, in the Bavaria region of Germany, the brand, which is also well known for its marshmallows and soft licorice gums, is sold in more than 80 countries.
Running four factories in Germany, as well as one each in the Czech Republic, Spain and China it employs over 2500 people and makes over 150,000 tons of gummi candy every year.
HISTORY OF TROLLI CONFECTIONERY
The Trolli Company in its modern form was launched in 1975. But its roots go back to around 1948 when Willy Mederer, who had been making noodles and pasta, began to make confectionery items. This included the likes of peppermint fondant, cream hats and also cream sticks.
Selling his wares under the name ‘Wilmed’ – a name made up of the first three letters of his first name and surname – Mederer quickly tasted success, with his products striking a cord with many consumers. Infact such was the demand for his products that his 17 year old son Herbert soon joined the business to help it grow further.
Pretty soon the range grew to include sherbet cubes, coconut flakes, jellied bananas, sugar-coated almonds and also peanuts. As well as jellied fruit, peppermint coins and also chocolate cookies.
The continuing success led to an epiphany of sorts as it was decreed that the company would banish any kind of boredom from the confectionery market by always coming up with new innovations.
In 1975 the brand name changed to Troli Confectionery. With fruit gums being at the forefront of the evolution.
The name Trolli was inspired by trolls, which according to the official website are ‘those quirky forest creatures who are nice to kids but cheeky to grown-ups and who are fond of getting up to mischief’. This is pretty much the philosophy of the brand.
Seven years later the company launch their iconic Trolli Apple Rings and Trolli Peach Rings.
The philosophy of Trolli Confectionery is ‘Life is far too important to be taken seriously’. A motto which appears inside every bag of Trolli Lollies.
With this in mind the company have worked hard to produce a range of crazy and unique fruit gum and marshmallow creations. Priding itself on a flair for trends, technical know-how and quality consciousness to achieve this.
TOP 10 TROLLI CONFECTIONERY PRODUCTS
Trolli Lollies make a wide range of delicious gummy lollies, sour lollies and also novelty lollies. They come in a range of options including bulk bags, tubs and packs.
In Australia their products are very well liked. Below is a list of the Top 10 Trolli Confectionery Products by sales at Moo-Lolly-Bar since 2007.
10. Trolli Clouds Blueberry – Soft, squidgy, blueberry flavoured clouds topped with sour blue powdered sugar.
9. Trolli Apple Rings – Soft, ring shaped green and white jelly lollies.
8. Trolli Sour Cola Bottles – Two toned cola flavoured bottle shaped lollies with a light sugar coating.
7. Trolli Clouds Strawberry – Soft, squishgy, strawberry flavoured clouds topped with sour blue powdered sugar.
6. Trolli Sour Mandarins – Soft, mandarin flavoured and shaped jelly lollies with a light sugar coating.
5. Trolli Gummy Lips – Soft, red lip shaped gummy lollies.
4. Trolli Flat Feet – Multi-coloured feet shaped gummy lollies.
3. Trolli Oiled Strawberries – Soft, green and red strawberry flavoured and shaped oiled lollies.
2. Trolli Britecrawlers – Multicoloured gummy lollies with a sour sugar coating.
1. Trolli Gummy Bears – Gummy Bear shaped lollies in a range of colours.
For many years the company has been committed to the pursuit of innovation and pushing the envelope with regards to product development. But the Trolli brand has created controversy in some quarters.
Not least in 2004. When they brought out a range of gummy candies in the shape of chickens, squirrels and snakes,all with tire tracks on them. Which they called Trolli Road Kill Candy.
It was a move which didn’t go down well with Animal rights activists. Who complained about the candy in an effort to get it off the market. Something which Kraft Foods, the then owner of the Trolli US brand, did after a short while.
Since 2010, Trolli have been the official sponsors of SpVgg Greuther Fürth. A football team who play in the second division of the Bundesliga. They have even named the team’s stadium to the Trolli Arena.
In line with this football connection Trolli also regularly produces lollies and confectionery for specific football teams such as Bayern Munich.
TROLLI CONFECTIONERY FOR WEDDINGS
In recent years Trolli Confectionery has become a very popular part of lolly buffets for weddings, parties and also corporate events.
Want To Buy Trolli Confectionery Online?
You can buy the Trolli Brand of Confectionery online at Moo-Lolly-Bar.
We also sell a wide range of other brands of lollies too.
We ship bulk orders to any work, home or also PO Box address in Australia. Orders are sent by Australia Post or Fastway Couriers. Depending on where you live.
Also if the total cost of your order is over $150 we will send it to you for free.